{"id":213,"date":"2026-04-17T16:03:54","date_gmt":"2026-04-17T08:03:54","guid":{"rendered":"https:\/\/itn.tw\/blog\/%e8%a1%8c%e9%8a%b7%e6%bc%8f%e6%96%97-aida%ef%bc%9a%e5%be%9e%e4%ba%82%e6%a7%8d%e6%89%93%e9%b3%a5%e5%88%b0%e7%b2%be%e6%ba%96%e4%bd%88%e5%b1%80%e7%9a%84%e9%80%b2%e5%8c%96%e4%b9%8b%e8%b7%af\/"},"modified":"2026-04-17T16:33:59","modified_gmt":"2026-04-17T08:33:59","slug":"%e8%a1%8c%e9%8a%b7%e6%bc%8f%e6%96%97-aida%ef%bc%9a%e5%be%9e%e4%ba%82%e6%a7%8d%e6%89%93%e9%b3%a5%e5%88%b0%e7%b2%be%e6%ba%96%e4%bd%88%e5%b1%80%e7%9a%84%e9%80%b2%e5%8c%96%e4%b9%8b%e8%b7%af","status":"publish","type":"post","link":"https:\/\/itn.tw\/blog\/%e8%a1%8c%e9%8a%b7%e6%bc%8f%e6%96%97-aida%ef%bc%9a%e5%be%9e%e4%ba%82%e6%a7%8d%e6%89%93%e9%b3%a5%e5%88%b0%e7%b2%be%e6%ba%96%e4%bd%88%e5%b1%80%e7%9a%84%e9%80%b2%e5%8c%96%e4%b9%8b%e8%b7%af\/","title":{"rendered":"\u884c\u92b7\u6f0f\u6597 AIDA \uff08\u963f\u5446\/\u963f\u7b54\u6a21\u5f0f\uff09\uff1a\u5f9e\u4e82\u69cd\u6253\u9ce5\u5230\u7cbe\u6e96\u4f48\u5c40\u7684\u9032\u5316\u4e4b\u8def"},"content":{"rendered":"<p>\u884c\u92b7\u9019\u4ef6\u4e8b\uff0c<strong>\u4e82\u69cd\u6253\u9ce5\u4e0d\u662f\u4e0d\u884c\uff0c\u4f46\u4f60\u8d77\u78bc\u8981\u77e5\u9053\u81ea\u5df1\u5728\u6253\u4ec0\u9ebc\u7375<\/strong>\u3002\u800c AIDA \u884c\u92b7\u6f0f\u6597\uff0c\u5c31\u662f\u90a3\u5957\u8b93\u4f60\u5f9e\u76f2\u76ee\u6383\u5c04\u5347\u7d1a\u5230\u7cbe\u6e96\u7375\u6bba\u7684\u6b66\u5668\u3002<\/p>\n<hr \/>\n<h2>\u4ec0\u9ebc\u662f AIDA \u963f\u5446\/\u963f\u7b54\u6a21\u5f0f\uff1f\u884c\u92b7\u6f0f\u6597\u7684\u57fa\u672c\u7d50\u69cb<\/h2>\n<p>AIDA \u662f\u4e00\u500b\u7d93\u5178\u7684\u884c\u92b7\u6846\u67b6\uff0c\u5b83\u628a\u5ba2\u6236\u5f9e\u964c\u751f\u5230\u638f\u9322\u7684\u904e\u7a0b\uff0c\u5207\u6210\u56db\u500b\u968e\u6bb5\uff1a<\/p>\n<ul>\n<li><strong>A<\/strong> \u2014 <strong>Attention\uff08\u6ce8\u610f\uff09<\/strong>\uff1a\u8b93\u6f5b\u5728\u5ba2\u6236\u6ce8\u610f\u5230\u4f60<\/li>\n<li><strong>I<\/strong> \u2014 <strong>Interest\uff08\u8208\u8da3\uff09<\/strong>\uff1a\u5f15\u767c\u4ed6\u60f3\u4e86\u89e3\u7684\u6b32\u671b<\/li>\n<li><strong>D<\/strong> \u2014 <strong>Desire\uff08\u6e34\u671b\uff09<\/strong>\uff1a\u8b93\u4ed6\u89ba\u5f97\u300c\u9019\u6b63\u662f\u6211\u9700\u8981\u7684\u300d<\/li>\n<li><strong>A<\/strong> \u2014 <strong>Action\uff08\u884c\u52d5\uff09<\/strong>\uff1a\u638f\u9322\u3001\u5831\u540d\u3001\u586b\u8868\u3001\u6309\u4e0b\u8cfc\u8cb7\u9375<\/li>\n<\/ul>\n<p>\u9019\u56db\u500b\u968e\u6bb5\u770b\u8d77\u4f86\u7c21\u55ae\uff0c\u4f46\u591a\u6578\u4eba\u7684\u884c\u92b7\u53ea\u505c\u5728\u300cAttention\u300d\u2014\u2014\u4e5f\u5c31\u662f\u6240\u8b02\u7684\u300c\u6211\u77e5\u9053\u6709\u4e00\u534a\u5ee3\u544a\u9810\u7b97\u6d6a\u8cbb\u4e86\uff0c\u4f46\u6211\u4e0d\u77e5\u9053\u662f\u54ea\u4e00\u534a\u300d\u7684\u7a98\u5883\u3002<\/p>\n<hr \/>\n<h2>\u7b2c\u4e00\u5c64\uff1aDiscovery\uff08\u767c\u73fe\uff09\u2014\u2014\u8b93\u4eba\u770b\u5230\u4f60<\/h2>\n<p>\u5728\u9019\u500b\u8cc7\u8a0a\u904e\u8f09\u7684\u6642\u4ee3\uff0c\u6d88\u8cbb\u8005\u7684\u6ce8\u610f\u529b\u6bd4\u9ec3\u91d1\u9084\u8cb4\u3002\u4f60\u8981\u505a\u7684\u7b2c\u4e00\u4ef6\u4e8b\u4e0d\u662f\u63a8\u92b7\uff0c\u800c\u662f<strong>\u51fa\u73fe\u5728\u5c0d\u7684\u4eba\u9762\u524d<\/strong>\u3002<\/p>\n<p>\u5e38\u898b\u7684 Discovery \u5de5\u5177\uff1a<\/p>\n<ul>\n<li>\ud83d\udd0d SEO \u641c\u5c0b\u5f15\u64ce\u512a\u5316\uff08\u7576\u4eba\u5bb6\u641c\u5c0b\u300c\u4e3b\u6a5f\u63a8\u85a6\u300d\u300c\u4ee3\u7ba1\u90f5\u4ef6\u300d\u6642\u8b93\u4ed6\u627e\u5230\u4f60\uff09<\/li>\n<li>\ud83d\udcf1 \u81c9\u66f8\/IG \u5ee3\u544a\u6295\u653e<\/li>\n<li>\ud83d\udce7 EDM \u96fb\u5b50\u5831\u884c\u92b7\uff08\u5148\u8b93\u4eba\u77e5\u9053\u4f60\u7684\u5b58\u5728\uff09<\/li>\n<li>\ud83d\udcac LINE \u5b98\u65b9\u5e33\u865f\u63a8\u64ad<\/li>\n<li>\ud83d\udcf9 YouTube\u3001TikTok \u5167\u5bb9\u66dd\u5149<\/li>\n<li>\ud83e\udd1d KOL \u5408\u4f5c\u63a8\u85a6<\/li>\n<\/ul>\n<p>Discovery \u7684\u6838\u5fc3\u6307\u6a19\u662f\u300c<strong>\u89f8\u53ca\u4eba\u6578<\/strong>\u300d\u548c\u300c<strong>\u66dd\u5149\u6210\u672c\uff08CPM\uff09<\/strong>\u300d\uff0c\u4f46\u5343\u842c\u5225\u53ea\u8ffd\u6c42\u66dd\u5149\u2014\u2014\u6c92\u6709\u8208\u8da3\u6fc0\u767c\u7684\u66dd\u5149\uff0c\u53ea\u662f\u566a\u97f3\u3002<\/p>\n<hr \/>\n<h2>\u7b2c\u4e8c\u5c64\uff1aInterest\uff08\u8208\u8da3\uff09\u2014\u2014\u8b93\u4eba\u60f3\u4e86\u89e3\u4f60<\/h2>\n<p>\u7576\u4eba\u5bb6\u300c\u770b\u5230\u300d\u4f60\u4e4b\u5f8c\uff0c\u4e0b\u4e00\u6b65\u4e0d\u662f\u7acb\u523b\u63a8\u92b7\uff0c\u800c\u662f\u8b93\u4ed6\u89ba\u5f97\u300c\u55ef\uff0c\u9019\u500b\u8a71\u984c\u6709\u9ede\u610f\u601d\u300d\u3002<\/p>\n<p>\u5275\u9020\u8208\u8da3\u7684\u5e38\u898b\u65b9\u5f0f\uff1a<\/p>\n<ul>\n<li>\ud83d\udcdd \u90e8\u843d\u683c\u6587\u7ae0\uff08\u89e3\u6c7a\u4e00\u500b\u771f\u5be6\u554f\u984c\uff09<\/li>\n<li>\ud83c\udfaf LINE \u5716\u6587\u8a0a\u606f\uff08\u6a19\u984c\u8981\u5438\u5f15\uff0c\u5167\u5bb9\u8981\u6709\u4e7e\u8ca8\uff09<\/li>\n<li>\ud83d\udcca EDM \u96fb\u5b50\u5831\uff08\u63d0\u4f9b\u50f9\u503c\uff0c\u800c\u4e0d\u662f\u4e00\u76f4\u5728\u50ac\u55ae\uff09<\/li>\n<li>\ud83c\udfac \u77ed\u5f71\u7247\uff08\u6559\u5b78\u3001\u5c55\u793a\u3001\u5ba2\u6236\u898b\u8b49\uff09<\/li>\n<li>\ud83d\udcd6 \u767d\u76ae\u66f8\u6216\u96fb\u5b50\u66f8\u4e0b\u8f09\uff08\u7528\u5167\u5bb9\u4ea4\u63db\u806f\u7d61\u8cc7\u6599\uff09<\/li>\n<\/ul>\n<p>\u9019\u968e\u6bb5\u7684\u91cd\u9ede\u662f\uff1a<strong>\u8aaa\u4e00\u500b\u8ddf\u4ed6\u6709\u95dc\u7684\u6545\u4e8b\uff0c\u800c\u4e0d\u662f\u4f60\u81ea\u5df1\u7684\u7522\u54c1\u898f\u683c<\/strong>\u3002\u6c92\u6709\u4eba\u5728\u4e4e\u4f60\u662f\u7b2c\u5e7e\u5e74\u6210\u7acb\u3001\u62ff\u4e86\u4ec0\u9ebc\u8a8d\u8b49\u2014\u2014\u5927\u5bb6\u53ea\u5728\u4e4e\u300c\u9019\u80fd\u5e6b\u6211\u89e3\u6c7a\u4ec0\u9ebc\u554f\u984c\u300d\u3002<\/p>\n<hr \/>\n<h2>\u7b2c\u4e09\u5c64\uff1aCommit\uff08\u627f\u8afe\uff09\u2014\u2014\u8b93\u4eba\u9858\u610f\u8de8\u51fa\u90a3\u4e00\u6b65<\/h2>\n<p>\u9019\u662f\u6700\u591a\u4eba\u6b7b\u5728\u9019\u88e1\u7684\u968e\u6bb5\u3002\u5ba2\u6236\u5df2\u7d93\u77e5\u9053\u4f60\u4e86\uff0c\u4e5f\u5c0d\u4f60\u6709\u8208\u8da3\u4e86\uff0c\u4f46\u4ed6\u9084\u6c92\u6709\u7406\u7531\u300c\u73fe\u5728\u300d\u884c\u52d5\u3002<\/p>\n<p>\u6240\u4ee5\u4f60\u9700\u8981\u4e00\u500b\u300c<strong>\u4f4e\u98a8\u96aa\u627f\u8afe<\/strong>\u300d\u2014\u2014\u8b93\u4ed6\u53ef\u4ee5\u5148\u8a66\u7528\u3001\u5148\u5831\u540d\u3001\u5148\u7559\u8cc7\u6599\uff0c\u800c\u4e0d\u9700\u8981\u99ac\u4e0a\u638f\u9322\u3002<\/p>\n<p>\u5e38\u898b\u7684 Commit \u6a5f\u5236\uff1a<\/p>\n<ul>\n<li>\ud83c\udf81 \u514d\u8cbb\u8a66\u7528\uff0830\u5929\u514d\u8cbb\u4e3b\u6a5f\u8a66\u7528\uff09<\/li>\n<li>\ud83d\udccb \u514d\u8cbb\u9867\u554f\u8aee\u8a62\uff08\u50f9\u503c\u5c0e\u5411\uff0c\u800c\u975e\u63a8\u92b7\u5c0e\u5411\uff09<\/li>\n<li>\ud83d\udcda \u514d\u8cbb\u4e0b\u8f09\u8cc7\u6599\u5305\uff08SEO \u6559\u5b78\u96fb\u5b50\u66f8\u3001\u7522\u696d\u5831\u544a\uff09<\/li>\n<li>\ud83d\udcb0 \u9996\u6708\u512a\u60e0\u50f9\uff08\u9650\u6642\u6298\u6263\uff0c\u964d\u4f4e\u6c7a\u7b56\u9580\u6abb\uff09<\/li>\n<li>\ud83d\udcc5 \u5831\u540d\u7db2\u8def\u7814\u8a0e\u6703\uff08\u7528 Live \u5167\u5bb9\u5efa\u7acb\u4fe1\u4efb\uff09<\/li>\n<\/ul>\n<p>\u8bb0\u4f4f\uff1a<strong>\u9019\u500b\u968e\u6bb5\u7684\u91cd\u9ede\u4e0d\u662f\u6210\u4ea4\uff0c\u800c\u662f\u5efa\u7acb\u4fe1\u4efb\u95dc\u4fc2<\/strong>\u3002\u5ba2\u6236\u9858\u610f\u7559 email\u3001\u9858\u610f\u52a0 LINE\u3001\u9858\u610f\u5831\u540d\u53c3\u52a0\u6d3b\u52d5\u2014\u2014\u9019\u5c31\u5df2\u7d93\u662f\u5f88\u5927\u7684\u9032\u5c55\u4e86\u3002<\/p>\n<hr \/>\n<h2>\u7b2c\u56db\u5c64\uff1aAction\uff08\u884c\u52d5\uff09\u2014\u2014\u5b8c\u6210\u8f49\u63db\u7684\u6700\u5f8c\u4e00\u54e9<\/h2>\n<p>\u4f86\u5230\u6700\u5f8c\u4e00\u6b65\uff0c\u9019\u6642\u5019\u5ba2\u6236\u5df2\u7d93\u5c0d\u4f60\u6709\u8db3\u5920\u7684\u4fe1\u4efb\uff0c\u53ea\u5dee\u6700\u5f8c\u4e00\u500b\u81e8\u9580\u4e00\u8173\u3002<\/p>\n<p>\u89f8\u767c\u884c\u52d5\u7684\u5e38\u898b\u7b56\u7565\uff1a<\/p>\n<ul>\n<li>\u23f0 \u9650\u6642\u512a\u60e0\uff08\u5012\u6578\u8a08\u6642\u5668\u3001\u5eab\u5b58\u7dca\u5f35\u611f\uff09<\/li>\n<li>\ud83c\udfaf \u76f4\u63a5\u547c\u7c72\uff08CTA\uff0c\u6309\u9215\u8981\u6e05\u6670\uff0c\u6587\u5b57\u8981\u6709\u529b\u91cf\uff09<\/li>\n<li>\ud83d\udcac \u4e00\u5c0d\u4e00\u79c1\u8a0a\u8ddf\u9032\uff08LINE \u79c1\u804a\u696d\u52d9\u627f\u63a5\uff09<\/li>\n<li>\ud83d\udce7 \u500b\u4eba\u5316 EDM\uff08\u6839\u64da\u4ed6\u7684\u884c\u70ba\u63a8\u9001\u5ba2\u88fd\u5316\u5167\u5bb9\uff09<\/li>\n<li>\u2705 \u5ba2\u6236\u898b\u8b49\u8207\u8a55\u50f9\uff08Social Proof\uff09<\/li>\n<\/ul>\n<p>\u540c\u6642\uff0c\u5728\u9019\u500b\u968e\u6bb5\uff0c\u4f60\u8981\u78ba\u4fdd<strong>\u8cfc\u8cb7\u6d41\u7a0b\u9806\u66a2\u7121\u963b<\/strong>\u2014\u2014\u767b\u5165\u6b65\u9a5f\u4e0d\u8981\u592a\u591a\u3001\u4ed8\u6b3e\u65b9\u5f0f\u8981\u9f4a\u5168\u3001\u5ba2\u670d\u56de\u61c9\u8981\u5373\u6642\u3002\u5f88\u591a\u6642\u5019\u9867\u5ba2\u4e0d\u662f\u4e0d\u60f3\u8cb7\uff0c\u662f\u4f60\u7684\u6d41\u7a0b\u592a\u8907\u96dc\uff0c\u8b93\u4ed6\u653e\u68c4\u4e86\u3002<\/p>\n<hr \/>\n<h2>\u5c0f\u5b69\u624d\u505a\u9078\u64c7\uff0c\u5927\u4eba\u5168\u90fd\u8981\u2014\u2014\u5168\u6e20\u9053\u884c\u92b7\u4f48\u5c40<\/h2>\n<p>\u5f88\u591a\u8001\u95c6\u6703\u554f\uff1a\u300c\u90a3\u6211\u61c9\u8a72\u5c08\u6ce8\u505a\u54ea\u500b\u901a\u8def\uff1fSEO \u9084\u662f EDM\uff1f\u9084\u662f\u6295 FB \u5ee3\u544a\uff1fLINE ? \u793e\u7fa4\uff1f\u300d<\/p>\n<p>\u6211\u7684\u56de\u7b54\u662f\uff1a<strong>\u4f60\u4e0d\u9700\u8981\u9078\uff0c\u4f60\u9700\u8981\u7d44\u5408<\/strong>\u3002<\/p>\n<p>\u7406\u60f3\u7684 AIDA \u963f\u5446 \u4f48\u5c40\uff1a<\/p>\n<table>\n<thead>\n<tr>\n<th>\u968e\u6bb5<\/th>\n<th>\u4e3b\u8981\u6e20\u9053<\/th>\n<th>\u76ee\u6a19<\/th>\n<\/tr>\n<\/thead>\n<tbody>\n<tr>\n<td>Attention<\/td>\n<td>FB\/IG \u5ee3\u544a\u3001Google Ads\u3001SEO\u3001YouTube<\/td>\n<td>\u6700\u5927\u66dd\u5149, \u4f46\u662fFB\u5ee3\u544a Google Ads \u662f\u6bd2\u85e5\uff0c\u6703\u514b\u91d1\uff0c\u5c31\u662f\u500b\u6bd2\u54c1\uff0c\u723d\u4f46\u4e0d\u6703\u9577\u4e45\u3002<\/td>\n<\/tr>\n<tr>\n<td>Interest<\/td>\n<td>LINE \u5716\u6587\u3001\u90e8\u843d\u683c\u6587\u7ae0\u3001EDM\u3001Podcast<\/td>\n<td>\u5efa\u7acb\u50f9\u503c\u8a8d\u77e5<\/td>\n<\/tr>\n<tr>\n<td>Commit<\/td>\n<td>\u96fb\u5b50\u66f8\u4e0b\u8f09\u3001\u514d\u8cbb\u8a66\u7528\u3001Webinar\u3001\u8aee\u8a62\u5831\u540d<\/td>\n<td>\u6536\u96c6\u806f\u7d61\u8cc7\u6599<\/td>\n<\/tr>\n<tr>\n<td>Action<\/td>\n<td>LINE \u79c1\u804a\u3001\u500b\u4eba\u5316 EDM\u3001\u5ba2\u670d\u8ddf\u9032\u3001\u9650\u6642\u512a\u60e0<\/td>\n<td>\u5b8c\u6210\u8f49\u63db<\/td>\n<\/tr>\n<\/tbody>\n<\/table>\n<p>\u5404\u6e20\u9053\u4e0d\u662f\u4e92\u76f8\u7af6\u722d\u7684\u5c0d\u624b\uff0c\u800c\u662f\u6f0f\u6597\u4e0a\u4e0d\u540c\u7684\u95dc\u5361\u3002<strong>\u6709\u4eba\u5f9e FB \u5ee3\u544a\u9032\u4f86\u3001\u6709\u4eba\u5728 LINE \u88e1\u6c7a\u5b9a\u8cfc\u8cb7\u3001\u6709\u4eba\u5247\u662f\u770b\u4e86\u4e09\u7bc7\u6587\u7ae0\u5f8c\u624d\u8f49\u5316<\/strong>\u2014\u2014\u4f60\u4e0d\u9700\u8981\u77e5\u9053\u8ab0\u5728\u54ea\u88e1\uff0c\u4f60\u53ea\u9700\u8981\u78ba\u4fdd\u6bcf\u500b\u63a5\u89f8\u9ede\u90fd\u6709\u4f60\u7684\u5b58\u5728\u3002<\/p>\n<p>\u884c\u92b7\uff0c\u672c\u4f86\u5c31\u662f\u4e00\u7a2e\u300c\u6492\u7db2\u6355\u9b5a\u300d\u7684\u85dd\u8853\u3002\u91cd\u9ede\u4e0d\u662f\u4f60\u9078\u54ea\u5f35\u7db2\uff0c\u800c\u662f\u4f60\u6709\u6c92\u6709\u628a\u7db2\u7e54\u5f97\u5920\u5bc6\u3001\u7db2\u7e69\u7d50\u5f97\u5920\u7262\u3002<\/p>\n<hr \/>\n<h2>\u7d50\u8a9e\uff1a\u5f9e\u4e82\u69cd\u6253\u9ce5\u5230\u7cfb\u7d71\u5316 AI \u4f5c\u6230<\/h2>\n<p>AIDA \u963f\u5446 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